About

Born from fire and forged in passion, Alchemy England began in 1977, founded by two rebellious brothers (punk and metalhead students) determined to create something extraordinary. With nothing but raw creativity and a makeshift metal-melting setup in their tiny kitchen, they handcrafted unique jewellery and sold it in the shop below. Soon, they were travelling across Europe, selling their creations straight from the boot of their car at festivals… unaware they were building a legacy.
As word spread and demand surged, Alchemy evolved into a cultural force, designing iconic merchandise for legendary bands like Iron Maiden, Metallica, Motörhead, AC/DC and more. Our craftsmanship has been showcased in Classic Rock, Cosmopolitan, Virgin Money, and the Golden Gods Awards. We’re also proud creators of Five Finger Death Punch’s iconic mic stand.
What began as underground craftsmanship is now a globally recognised brand, known for its bold designs and distinctive gothic, fantasy, and alternative edge.
In the early 2000s, Alchemy expanded into licensing, meeting the growing global demand for our artwork and products. Today, Alchemy England is one of the world’s leading names in alternative culture, selling in over 58 countries and backed by a loyal social media following of nearly half a million fans.
Still a family-run business, every piece of jewellery is handcrafted in Leicester, preserving our legacy of artistry and quality. From humble beginnings to an international icon, Alchemy England continues to push boundaries, inspire creativity, and redefine alternative culture, one bold, iconic design at a time.

ALCHEMY… Putting the ‘A’ in alternative since 1977.